Customer Lifecycle
Management Services

We specialize in reimagining business processes to thrive in a digital world, optimizing efficiency, innovation, and growth through cutting-edge technology and strategic transformation solutions

Business Process Services (BPS) are designed to help organizations enhance operational efficiency, reduce costs, and focus on their core business activities by outsourcing non-core processes to specialized service providers. These services play a crucial role in streamlining workflows, enabling companies to achieve more with less effort. By leveraging the expertise and cutting-edge technologies of BPS providers, businesses can optimize various functions such as customer support, finance, HR, supply chain management, IT services, and more. BPS allows businesses to tap into global resources, benefiting from round-the-clock operations, multilingual capabilities, and access to best-in-class practices. Automation, artificial intelligence (AI), and data analytics are often integrated into BPS solutions, driving further efficiencies and delivering improved outcomes. As companies face increasing pressure to stay competitive in an ever-evolving market, BPS offers a strategic advantage by enabling scalability and adaptability, without the heavy overhead costs. Moreover, outsourcing these processes frees up internal resources, empowering organizations to focus on innovation, growth, and customer-centric strategies. By partnering with experienced BPS providers, companies can not only improve their operational performance but also foster a more agile and resilient business model, ensuring long-term success and sustainability.

Business Challenges

Who We & Serve

Expertise spans diverse industries, delivering tailored solutions for various verticals
  • Telecom, Media & Entertainment

    Connecting the world with technology. We deliver innovative telecom, media, and e-commerce solutions that empower businesses and enhance customer experiences

  • Insurance

    Protecting what matters most. Our insurance solutions provide peace of mind by offering reliable coverage tailored to your needs

  • Banking & Financial Services

    Empowering financial growth. We provide innovative solutions to optimize banking services and enhance financial security for individuals and businesses

  • Retail & E-Commerce

    Driving growth through innovation. We provide solutions that optimize your retail and e-commerce experience for greater efficiency and customer satisfaction

  • Government

    Serving the community with integrity. We provide transparent, efficient solutions that support public welfare and progress

  • Healthcare

    Providing care with compassion. Our healthcare solutions focus on improving well-being through innovation, expertise, and empathy

  • Education

    Empowering minds for the future. We provide knowledge and skills to inspire growth and success in every learner

  • Utilities

    Powering your essential needs. Our utility solutions ensure reliable services for seamless daily operations

Offerings

In this stage of CLM, we enable clients to acquire customers, generate leads, follow up on those leads, run various campaigns to generate leads, and finally convert those leads into business orders for them. Organizations across industries are observing significant revenue leakage if they do not streamline the first phase of customer lifecycle management scientifically. So, our specialized services make the entire cycle of customer acquisition more rapid, productive and cost-optimized.

Our Customer Target and Acquisition services include:

  • Multi-channel digital marketing
  • Lead generation
  • Sales operations
  • Marketing operations

In this stage, our professional onboarding support services team helps nurture customer relationships. We handle various onboarding initiatives to build a series of meaningful interactions with customers to cultivate long-lasting and valuable relationships.

Our Onboarding services include:

  • Order management
  • Activation
  • Welcome calling
  • Field fulfilment services


We follow a consultative approach and an outside-in audit methodology that helps arrest leakages, results in process improvement and recommendation, reduces repeats and enhances customer experience.


Our DMAIC model for audit services includes the following stages:

Define: Quality targets are identified

Measure: Auditing of process or function

Analyse: RCA (Root Cause Analysis), identification of process gaps and reporting of findings

Improve: Implementation of corrective actions

Control: Monitoring and tracking progress

In this stage of CLM, we focus on ensuring effective customer loyalty management and retention. By enabling technology-driven customer service processes, we help businesses become more agile and responsive to evolving customer needs. Our approach ensures that organizations are able to offer personalized experiences, fostering stronger relationships and enhancing retention. Failure to optimize this phase can lead to significant revenue leakage, making our specialized services a crucial part of a cost-effective and productive customer retention strategy.

Our Growth & Retention services include:

  • Collections
  • Loyalty and VOC (Voice of Customer)
  • Customer surveys
  • Consulting and research
  • Customer insights

In this stage of CLM, we handle the day-to-day services of customer management and support. By streamlining customer interactions, we bring agility to businesses, reducing response times and enhancing overall customer experience. This not only drives satisfaction but also creates more opportunities for revenue growth and customer loyalty. Our approach ensures that businesses are always ready to meet customer needs efficiently, improving both service quality and profitability.

Our Serve stage services include:

  • Omni-channel customer support
  • Cross-sell/Upsell
  • Tech support
  • Audits
  • Billing management
  • Field fulfilment services

We possess the domain expertise and capabilities to provide comprehensive, end-to-end services and solutions for Market Research & Analytics. Our specialized approach allows us to deliver valuable insights and data-driven strategies that empower businesses to make informed decisions and gain a competitive edge in their industries.

Our Market Research Capabilities include:

  • Market research
  • Business research

Our Analytics Capabilities include:

  • Data management
  • Business intelligence
  • Data mining
  • BI-analytics consultancy

Testimonials

Kalinga Advantage

We support clients across the customer lifecycle (target – acquire – onboard – serve – grow – retain) and take ownership at all stages of the engagement (design – development – deployment – delivery – insights)

We connect with customers through multiple modes (voice, IVR, web, email, video and voice chat, SMS, social media, self-service kiosks, agency and snail mail), while ensuring a consistent brand experience.

Our wide delivery footprint, multilingual capabilities and proven expertise across industries and offerings make us the go-to service provider for medium and large enterprises seeking business transformation.

Our committed outcomes of growing revenues, enhancing the experience and enabling efficiency resonate strongly with clients.

Business, to us, is not the end, but merely the means to achieve a larger goal. Our affirmative action program positively impacts thousands of lives, while offering clients significant benefits. Our values, thus, play a key role in shaping the organization, our culture, and most importantly, the value that clients draw from their engagement with us.

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